It’s an organic process, but at the same time methodological. I believe that creativity must function for a result, that works. Knowing the product is at the base, telling a story is fundamental, loving the project is vital and being able to transmit this blend to the consumer is a victory.
METHODOLOGY
INSIDE MY HEAD
SERVICES
WINE, BEERS, SPIRITS, GASTRONOMIC PRODUCTS DESIGN AND BRANDING
PRODUCT AND BRAND STRATEGY
Concept / Portfolio definition and organization / Brand (Strategy, Naming, Visual Identity)
Adapted to the client’s requirements, the process can go through the definition and organization of its portfolio, definition of the concept and relative mother brand up to the brands by segment.
Communication
Product presentation / Technical sheets / Catalogues / Brand signature / Environments (Exhibitions, Stands, Point of Sale)
After the first strategic step, its all about communicating it.
Packaging
Boxes / Package
A very important step is how the product is transported and presented to its final client. Packaging is fundamental in the process.
Whom I am
Born in Johannesburg, I was raised in Maputo (Mozambique), the city where I lived most of my childhood, during a civil war. At the age of thirteen we moved to Macau, where we stayed for two years. At fifteen I came to Portugal, to complete high school and later joined Fine Arts Faculty. There I’ve graduated in Industrial Design, during which I gained an atypical taste for urbanism, a taste that took me to Milan where I’ve done my Master’s in Urban Management & City Design, at Domus Academy. For two years I was the master’s tutor, and Milan ended up being my home for 14 years. During this period I worked in the Real Estate sector, with a special focus on the commercial and marketing aspects.
In 2016 I finally returned to Lisbon, fell in love (also) with wine, and found a place where I could accommodate all my analytical, strategic and creative skills, fermented in the melting pot that was the biggest part of my life – in a highly competitive and fractionated sector as it is the wine business, where dressing a bottle is its business card.